Native UGC Style Guide

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Colors

Green King
#caef45
Yellow Love
#fff2c2
Sky Light
#75eaf1
Tomato Red
#fa7a68
Cute Voilate
#d8a4ff
Light Sea
#9effb9
Pure Black
#000000
Soft Gray
#212121
Light Gray
#2e2e2e

Typography

Heading 1 - 88px

Heading 1.0 - 88px

Heading 2 - 56px

Heading 2,0 - 56px

Heading 3 - 40px

Sub Heading 1 - 32px

Sub Heading 2 - 24px
Body 1- 20px
Body 2- 18px
Body 3- 16px
Button Text - 16px
Caption text - 14 px

Logos

White Logo on Black

White Logo on Black

Symbols

Why Milestone?

Streamline your UGC video campaigns and achieve better quality results in less time with our all-in-one platform.
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Features included :
Creators apply to work with you directly
All creators are pre-vetted and in our network
Set rates for each campaign
Ensured quality control and professional project management
Secure payment processing through our platform
Full usage rights to all videos produced
Holistic View of All Campaigns on One Dashboard
Pre-built scripts that follow the latest TikTok trends
Request revisions directly through the platform and track progress
Automated follow-ups to ensure projects stay on schedule
Everything Else
Features not included :
Must send hundreds of DMs, many of which will go unanswered
Risk of working with unreliable or unprofessional creators
Time-consuming negotiating rates
Lack of oversight can lead to inconsistent content quality
Difficulties in payment processing and disputes over rates and timelines
Uncertainty around usage rights and legal ownership of content
No central dashboard to track progress and manage campaigns
Manually create each script from scratch
Back and forth process for requesting revisions
No system for automatic follow-ups to ensure projects stay on track

Recent blogs

6 Steps to Shoot Better UGC Ads

Read More

Should You Set Up A TikTok Business Account?

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Customers have consistently rated Milestone 4.9/5

"the interface is excellent"
"improvements in every release"
"it is my main workhorse now"

Boost Your Brand's Performance with Authentic UGC Video Ads!

700+ Talented Creators
Full Video Rights
Rapid Turnaround
Proven Scripts
Direct Response Experts
Fraud protection, zero liability.
Fraud protection, zero liability.
No personal guarantee
Cards for your whole team.
Cards for your whole team.
Fraud protection, zero liability.
Fraud protection, zero liability.
No personal guarantee
Cards for your whole team.
Cards for your whole team.

Frequently asked questions

Why Krispy?
Krispy is the only platform that allows you to script and source your user generated content in one platform. Our unique storyboarding tools developed through extensive research are direct-response driven and proven to convert on all social channels in every stage of the funnel.
Is this influencer marketing?
Nope - we like to think of ourselves as anti-influencer marketing. Our creators are just people who love your product, and they won’t post to their own pages.
How do you vet your content creators?
All of our creators have experience working with user generated content and organic TikToks. Before being approved, we review their previous work. We have a 0 tolerance policy for creators who ghost clients.
Is this for organic or paid ads?
Our tools are built for both! Krispy’s platform can support both paid and organic video, it’s up to you what you use the content for.
Do I need to send all creators products?
Nope! You only need to send out products if your creators need to show it in the video. However, just like anyone else, our creators do love to receive stuff in the mail.
How long does it take to get the videos?
If you aren’t sending products out, you can get content back as soon as 1 week. We can hop on trends and get relevant content out easily.
What are usage rights?
You will own all video content in perpetuity.